About Kyōyū – A Story of Sharing and MATCHA:

It all started with a cup of matcha…

We are Guillaume and Mali , a couple united by a passion for discovery and travel. Mali is from Bangkok , a city where matcha is omnipresent: from small specialty cafes to large brands, it is on every menu, in the form of lattes, desserts or traditional drinks. Accustomed to drinking it for a long time, it was she who introduced me to this drink during our first tasting together in a cafe in the city.

Curious, I began to explore the different flavors offered, intrigued by this multifaceted green powder. But the more I tasted, the more one question came back: what makes a good matcha?

Discovering the secrets of matcha

We started asking ourselves questions: Why are some matchas sweeter than others? Where do the umami, nutty, or creamy notes come from? As we dug deeper, we discovered a key element that is often overlooked: cultivars . Like wine and its grape varieties, each tea plant cultivar brings specific aromas and textures to matcha. Fascinated by this diversity, we decided to explore further and travel together to Japan , to meet the lands where matcha comes to life.

From Uji , the historic birthplace of matcha, to Yame on the island of Kyushu , we visited plantations, spoke with passionate growers, and tasted matcha from different cultivars to understand their subtleties. We also learned that to guarantee a superior matcha , it is essential that it comes from the first spring harvest . It is these young leaves, carefully picked, that offer the most refined flavors and the creamiest texture.

Kyōyū – Matcha to share 💚

From this quest was born Kyoyu (共有) , which means “to share” in Japanese. This word perfectly embodies our philosophy: matcha is much more than just a drink, it is a moment of exchange and discovery.

We have carefully selected our matchas, directly from Japanese producers, to offer you three ceremonial matchas , each with a unique identity:

🍵 KISAKUNA (friendly) – A matcha with a balanced taste, with notes of umami and hazelnut.
🍵 TANOSHI (happy) – A creamy matcha with notes of almond.
🍵 SHINSETSU (benevolent) – A sweet matcha with subtle notes of red berries.

Our goal is simple: to make matcha authentic and accessible , whether you are a novice or a passionate fan.

Join the adventure! 💚

Whether you want to prepare a comforting matcha latte or enjoy a traditional matcha , we are happy to accompany you in this discovery.

Feel free to follow us on Instagram @kyoyumatcha and write to us if you have any questions!

Guillaume & Mali

Kyōyū – The Art of Matcha: Sharing, Passion and Refinement.

At Kyoyu, we believe that matcha tea is more than a drink: it is an experience, an invitation to connect with yourself and others. Through our commitment to quality and tradition, we wish to share with you the art of matcha in all its splendor. Three core values ​​guide our adventure: Sharing , Passion , and Refinement .

Image illustrant le partage, avec deux mains se faisant face, chacune tenant une tasse de matcha, symbolisant la connexion et la convivialité.

Our brand

Sharing

Kyōyū means “sharing” in Japanese, and this philosophy is at the heart of everything we do. We believe that every bowl of matcha is an opportunity to create precious moments, whether shared with loved ones or experienced in communion with oneself. When you enjoy authentic matcha, you are not only savoring an exceptional beverage, but also participating in a centuries-old tradition of respect, serenity and conviviality.

At Kyōyū, we carefully select exceptional quality matchas from Japan’s most renowned terroirs, so that each bowl is a unique experience, rich in flavors and emotions. With our three distinct varieties, we hope not only to sublimate your taste buds, but also to offer you an opportunity to create unforgettable moments of sharing.

Whether celebrating a special occasion, meditating in tranquility, or simply enjoying a moment of respite, Kyōyū invites you to rediscover the art of sharing through matcha.

Une jolie main de femme tenant un fouet chasen dans sa main droite et préparant un matcha usucha dans un bol traditionnel chawan.

Our philosophy

Passion

Every box of Kyōyū matcha is the result of passionate work and a sincere commitment to the art of tea. When you enjoy our matcha, you don’t just experience an exceptional taste, you share a moment of calm, connection and well-being.

We believe matcha is more than a drink, it’s an experience, a ritual, a way to connect with others.

This is also a heritage that we want to share with you through our various products that we have carefully selected.

Joli bol rempli d’une préparation usucha. On distingue Tanoshi en arrière plan, notre matcha onctueux aux notes d'amande.

Our flavors

Refinement

Matcha is an art that is cultivated in every detail, from the care taken in growing the leaves to the finesse of the powder. At Kyoyu, we prioritize refinement in every aspect of our products, in order to offer you an experience that combines tradition and modernity. Each sip is an invitation to savor the delicacy and elegance of Japanese matcha.

At Kyōyū , every bowl of matcha is an encounter between refined flavors and unique personalities. Our matcha teas embody both distinct taste profiles and character traits that make them unique.

  • Kisakuna : “friendly” in Japanese, with Umami and nutty flavors.
  • Tanoshi : “happy” in Japanese, with notes of almonds that blend perfectly with its creamy taste.
  • Shinsetsu , which means "kindness" in Japanese, is distinguished by its enveloping smoothness and subtle notes of red fruits.

Our matcha adapts to all your desires, whether you are looking for a morning energy boost with a latte or a zen tasting, in accordance with Japanese traditions.

Kyōyū is the art of sharing matcha in all its forms.

Our ceremonial Matcha teas

Explore our collection of exceptional matcha teas, carefully selected to offer authentic flavors and incomparable quality, perfect for matcha lovers and moments to share.

Our Best Seller: KISAKUNA

Discover Kisakuna , our best-selling matcha, acclaimed for its perfect balance between umami and nutty notes . Carefully cultivated in the Yame region, renowned for its exceptional teas, this ceremonial matcha seduces with its sweetness and aromatic depth.